The One With… the Team Who Mapped Every Barrier to Scaling Sustainability in Real Estate
With Emily-Rose Garnett & Philippa Birch-Wood, UK Green Building Council.
This episode is sponsored by MapMortar.
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About this episode
The built environment doesn't have an innovation problem. It has a scaling problem. Emily-Rose Garnett and Philippa Birch-Wood of the UK Green Building Council authored the report mapping why sustainable solutions in real estate keep dying in pilot. Alex — who once ran innovation inside a major property firm — recognised every barrier in it. The solutions we need mostly already exist. The problem is systemic, not technical: risk-averse cultures, a certification catch-22 that starves materials innovators, and pilots never designed to scale.
In this episode
- 01Why the sector's problem is scaling and adoption, not a lack of ideas
- 02The certification catch-22 blocking low-carbon materials
- 03The funding gap that kills hardware innovators between pilot and manufacture
- 04Demand aggregation, collaborative pilots and collective insetting as fixes
- 05Who should lead — developers, the big advisory firms, or networks
- 06Whether the AI budget scramble is slowing everything else down
Short clips
- What Actually Makes a Real Estate Pilot Stick · 0:22
- Real Estate Doesn't Have an Innovation Problem. It has a Scale Problem · 0:22
- How to Fast-Track Innovation in a Real Estate Design Team · 0:45
- 20 Years in Real Estate — and You've Never Met This Team · 0:26
- Why Green Building Materials Can't Get Past the Pilot · 0:28
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