The One With… the Sustainability Valuer - There's No Such Thing As a Green Premium
With Sam Carson, CBRE Valuations.
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About this episode
Sam Carson leads sustainability within CBRE’s Valuations practice — a role that sits entirely separate from the firm’s sustainability function, by design. After fifteen years in consultancy, Sam joined CBRE to solve the question the sector had been dancing around for years: what does sustainability actually do to value? It’s a question that turns out to be harder than it sounds, and far more consequential than most people appreciate.
Short clips
- The Next Real Estate Wave Won't Wait for You to Be Ready · 0:37
- Why 20–30% of Real Estate May Be Mispriced Right Now · 0:34
- Why the Real Estate Market Respects EPCs More Than You Do · 0:44
- DCFs Were Meant to meant to be the answer to sustainable value. Were they? · 0:40
- If It Doesn't Hit the Cash Flow, It Doesn't Hit the Price · 0:43
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