The One With… Real Estate's data crisis, PropTech growth, AI readiness & the new Real Estate UK
With Sammy Pahal, UK Proptech Association.

Video loads from YouTube when you press play.
About this episode
In this episode of The Future We Build, host Alex Edds sits down with Sammy Pahal, Managing Director of the UK Proptech Association (UKPA). As the real estate sector undergoes a massive consolidation with the formation of Real Estate UK, Sammy discusses the evolution of the industry over the last decade. The conversation explores how the dialogue has shifted from "What is proptech?" to "How do we execute digital transformation?". Sammy shares insights on the psychology of change, the necessity of "getting the plumbing right" for AI adoption, and how the UKPA is working with the government to scale technology in housing. Whether you are a tech entrepreneur or a real estate manager, this episode offers a roadmap for navigating the looming AI disruption and realizing the true value of digital tools.
Short clips
- The AI Hype Problem in Real Estate: Why Accurate Data Is Everything · 0:45
- How To Support Small Businesses with Tech Adoption in Real Estate · 0:55
- Why New Technology Can Take so Long To Actually Stick · 0:49
- What's Actually Working in Tech Adoption in Real Estate Right Now · 1:28
- Why Psychology Is the Secret Weapon in Digital Transformation · 0:43
If this episode made you think
All episodes →Get the full story behind every episode
One email a week. The analysis, the data and the pushback that didn't make the cut.
